I am fairly certain that most of us have either seen or at the very least heard of the hit situation comedy "Married with Children" that dominated television for quite a few years and is still shown in syndication in many markets around the world. There are some wonderful insights that are shown by this often dysfunctional family and a few pearls to bring into your every day lives. The same can be said when it comes to cooking with children.
There is little on this earth that can teach you about yourself and the way your children view you as easily as cooking with your children. Of course, this is the perfect opportunity for many of us to let our hair down a little, relax, and have fun in the kitchen. Unfortunately, if you are anything like me, this is a difficult process to say the least. I am a bit of a control freak in my kitchen. It is my domain or sovereign territory so to speak. For this reason it is difficult to give up that little bit of control and hand over the reigns to any one of my children.
On the other hand, I know they are learning important skills that they honestly need to know in life. This knowledge of course doesn't make it any less difficult when I'm scraping tomato sauce out of places I would never have thought to discover it on my own. If you are considering cooking with children you need to make sure you have the proper ingredients on hand before beginning. You certainly do not want to be caught without that cup full of patience you will be requiring nor do you wish to need to leave in the middle of things for a run to the local grocery store to pick up the missing ingredients.
Another great rule of thumb when it comes to cooking with children is the KISS rule. Keep it simple silly. This rule will help out more than you ever realize. First of all, most children have relatively short attention spans. While they want to learn and help mommy out, they also do not want to have enough time to get bored with the details. Use simple recipes when cooking with children and your chances for success will be much greater than with overly complicated or ingredient intense recipes.
As if this wasn't enough to absorb another very important rule when it comes to cooking with children is to clean as you go whenever possible. Trust me on this. While there is part of you who will want to put off the task of cleaning the messes that are made until later, or wait till the end and only clean once, this allows the opportunity for messes to layer and compound themselves. Constantly clean throughout the process for the best possible results. You should enlist your children in the cleaning process as well. While it may be easier to do yourself, it is far more important to teach them the basics of cleaning as you go. Remember one day they will more than likely invade your kitchen while you're not looking.
Cooking with children can be an incredible way to have a fun day if you are able to let go of the control that you too often hold over the kitchen. Give over the keys to your kingdom for a day of fun and frolicking among the flour and sugar and see just how many wonderful memories you can make with your little ones along the way.
Minggu, 05 Maret 2017
Kamis, 02 Maret 2017
A Japanese Garden is Not Your Ordinary Garden
Japanese gardening is much different from the Western style garden. Most would say that a Japanese garden is far more soul soothing and inspires meditation. Japanese gardening is a cultural form of gardening that is meant to produce a scene that mimics nature as much as possible. Using trees, shrubs, rocks, sand, artificial hills, ponds, and flowing water the garden becomes an art form. The Zen and Shinto traditions are both a large part of Japanese gardening and, because of this; the gardens have a contemplative and reflective state of mind.
The basic methods of scenery in are a reduced scale, symbolization, and borrowed views. The reduced scale is the art of taking an actual scene from nature, mountains, rivers, trees, and reproducing it on a smaller scale. Symbolization involves generalization and abstraction. An example of this would be using white sand to suggest the ocean. Borrowed views refer to artists that would use something like an ocean or a forest as a background, but it would end up becoming an important part of the scene.
There are two types of Japanese gardening. The tsukiyami garden is a hill garden and mainly composed of hills and ponds. The hiraniwa, which is the exact opposite of the tsukiyami garden, is a flat without any hills or ponds Konferenztisch Glas Oval.
The basic elements used in Japanese gardening include rocks, gravel, water, moss, stones, fences, and hedges. Rocks are used as centerpieces and bring a presence of spirituality to the garden. According to the Shinto tradition, rocks embody the spirits of nature. Gravel defines surface and is used to imitate the flow of water when arranged properly. Stones create a boundary and are sculpted into the form of lanterns. Water; whether it is in the form of a pond, stream, or waterfall, is an essential part of a Japanese garden. It can be in the actual form of water or portrayed by gravel, but no matter what, it is crucial to a Japanese gardens balance.
There are several forms and types of plants that are signature of Japanese gardening, the main one being Bonsai. Bonsai is the art of training everyday, average plants, such as Pine, Cypress, Holly, Cedar, Cherry, Maple, and Beech, to look like large, old trees just in miniature form. These trees range from five centimeters to one meter and are kept small by pruning, re-potting, pinching of growth, and wiring the branches.
A garden is a wonderful place to relax and meditate. Whether it is a Japanese garden or Western world garden, designing, building, and planting is a great family event.
The basic methods of scenery in are a reduced scale, symbolization, and borrowed views. The reduced scale is the art of taking an actual scene from nature, mountains, rivers, trees, and reproducing it on a smaller scale. Symbolization involves generalization and abstraction. An example of this would be using white sand to suggest the ocean. Borrowed views refer to artists that would use something like an ocean or a forest as a background, but it would end up becoming an important part of the scene.
There are two types of Japanese gardening. The tsukiyami garden is a hill garden and mainly composed of hills and ponds. The hiraniwa, which is the exact opposite of the tsukiyami garden, is a flat without any hills or ponds Konferenztisch Glas Oval.
The basic elements used in Japanese gardening include rocks, gravel, water, moss, stones, fences, and hedges. Rocks are used as centerpieces and bring a presence of spirituality to the garden. According to the Shinto tradition, rocks embody the spirits of nature. Gravel defines surface and is used to imitate the flow of water when arranged properly. Stones create a boundary and are sculpted into the form of lanterns. Water; whether it is in the form of a pond, stream, or waterfall, is an essential part of a Japanese garden. It can be in the actual form of water or portrayed by gravel, but no matter what, it is crucial to a Japanese gardens balance.
There are several forms and types of plants that are signature of Japanese gardening, the main one being Bonsai. Bonsai is the art of training everyday, average plants, such as Pine, Cypress, Holly, Cedar, Cherry, Maple, and Beech, to look like large, old trees just in miniature form. These trees range from five centimeters to one meter and are kept small by pruning, re-potting, pinching of growth, and wiring the branches.
A garden is a wonderful place to relax and meditate. Whether it is a Japanese garden or Western world garden, designing, building, and planting is a great family event.
Rabu, 01 Maret 2017
3 Simple Home Improvements For Under $100
It seems everyone is applying for loans so that they can make improvements to their home. Some individuals will burn through thousands of dollars to improve the look if their home. Major improvements such as new flooring or a deck can require a significant amount of money. However, you don't have to go to those measures to make improvements to your home. There are three key areas of your home that can make the most difference in the appearance of your home - the entrance, kitchen and bathroom. Just doing one of the ideas listed below can make a huge difference in your home. But why not do all three when it can be done for less than $100?
Entrance
The old saying that, "First impressions are usually the last", can easily apply to the way people react when they enter your home. Has your welcome mat lost its welcome appeal? It's time to spice up your entrance so what you hear are "oohs" and "aahs" when people cross your threshold. If you have a spacious porch, a potted plant in a metal planter can create a pleasant atmosphere. Contemporary planters are about $10.
If you're really adventurous, a coat of brightly-colored paint on your front door can create a splash. If you take on this challenge, it's a good idea to make sure that the paint complements your home. For example, if your home is mostly red brick, a red door would make a dynamic look. A gallon of interior/exterior gloss enamel in red or any other bright color will set you back no more than $20.
Kitchen
When you look in your kitchen, what catches your eye first? Probably all those nifty cabinets that discreetly tuck away your dishes, right? After a number of years you might crave a different look. For starters, you might want to give them a good cleaning. This one step alone can make a difference. You would be surprised the amount of dust and grease that can accumulate on cabinets. Depending on the material that your cabinets are made of, simply removing the cabinets from their hinges and wiping them down with the damp cloth is sufficient. There are chemicals on the market, but you need to make sure that the chemicals are made for your cabinet material.
Once your cabinets are shining again, you can then add or replace knobs. Knobs range from simple unfinished versions that cost as little as $.50 to decorative insert pulls that costs around $3. With the average kitchen containing about 12 cabinets, your cost won't go over $36.
Bathroom
Guest bathrooms are usually confined to a small space. Why not give this room a lift? You undoubtedly have a nice set of guest towels and matching accessories. These items are not necessarily cheap so unless you want to go over your $100 spending limit, you can leave those items as they are. What you can add are wallpaper trim, artwork, and color. There are numerous styles of wallpaper trim that you can choose a new look for your bathroom. You can go as conservative and as creative as you want. To complement the wallpaper trim, you can add artwork. You don't have to go out and purchase expensive artwork. You can use your imagination to come up with some ideas. For example, a few seashells, colorful fabric, and an empty picture frame are all you need to become your own favorite artist.
If you have any leftover paint from your door, you can use this to paint a wall in your bathroom, as long as the color doesn't clash with the other elements of your bathroom.
Source : davincigrouplk.com
Entrance
The old saying that, "First impressions are usually the last", can easily apply to the way people react when they enter your home. Has your welcome mat lost its welcome appeal? It's time to spice up your entrance so what you hear are "oohs" and "aahs" when people cross your threshold. If you have a spacious porch, a potted plant in a metal planter can create a pleasant atmosphere. Contemporary planters are about $10.
If you're really adventurous, a coat of brightly-colored paint on your front door can create a splash. If you take on this challenge, it's a good idea to make sure that the paint complements your home. For example, if your home is mostly red brick, a red door would make a dynamic look. A gallon of interior/exterior gloss enamel in red or any other bright color will set you back no more than $20.
Kitchen
When you look in your kitchen, what catches your eye first? Probably all those nifty cabinets that discreetly tuck away your dishes, right? After a number of years you might crave a different look. For starters, you might want to give them a good cleaning. This one step alone can make a difference. You would be surprised the amount of dust and grease that can accumulate on cabinets. Depending on the material that your cabinets are made of, simply removing the cabinets from their hinges and wiping them down with the damp cloth is sufficient. There are chemicals on the market, but you need to make sure that the chemicals are made for your cabinet material.
Once your cabinets are shining again, you can then add or replace knobs. Knobs range from simple unfinished versions that cost as little as $.50 to decorative insert pulls that costs around $3. With the average kitchen containing about 12 cabinets, your cost won't go over $36.
Bathroom
Guest bathrooms are usually confined to a small space. Why not give this room a lift? You undoubtedly have a nice set of guest towels and matching accessories. These items are not necessarily cheap so unless you want to go over your $100 spending limit, you can leave those items as they are. What you can add are wallpaper trim, artwork, and color. There are numerous styles of wallpaper trim that you can choose a new look for your bathroom. You can go as conservative and as creative as you want. To complement the wallpaper trim, you can add artwork. You don't have to go out and purchase expensive artwork. You can use your imagination to come up with some ideas. For example, a few seashells, colorful fabric, and an empty picture frame are all you need to become your own favorite artist.
If you have any leftover paint from your door, you can use this to paint a wall in your bathroom, as long as the color doesn't clash with the other elements of your bathroom.
Source : davincigrouplk.com
3 Copywriting Tips - How To Edit For Mass Appeal!
Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.
Every one of us is constantly sorting, distorting, and generalizing what we perceive, just to stay sane.
As a result, different people see the world differently. You probably want to appeal to as many of them within your target market as possible. Here are three simple tips you can use when it comes to editing your web copy.
1 - An idea can be made to appeal to more people if it is expressed in both a positive (moving toward), and a negative (moving away from) fashion.
Look how it's done in this famous lead..."TWO YEARS FROM NOW, your business could easily be worth 2.5 to 25 times what it's worth today...Or you could fall into the list of business also-rans... " Some people are motivated by the desire for gain, and others by the fear of loss. With a statement like this, it doesn’t matter which, you're speaking their language either way.
Another great example of this is in the life insurance industry. Rather than try to force a square peg into a round whole, the insurance companies came up with the idea of "cash value". Now the sales pitch could be reframed to appeal to both types of people. Those that moved toward pleasure could be sold on the idea of early retirement, and those that moved away from pain could be sold on the more traditional idea of income protection.
2 - The second idea is internal versus external frame of reference. Some people do things because they see others doing them. Some people want to relate things to their own experience. The former is impressed by testimonials and success stories, while the latter is moved by deductive reasoning, analogy, and metaphor. You can see this requires two very different kinds of selling.
Here's another way to look at internal versus external orientation. The internally directed person values a sense of achievement while the externally directed person values recognition. Two sides to the same coin.
So you might say in your copy, "Picture the smiles of appreciation your family will reward you with when they begin to enjoy the new lifestyle this knowledge can afford you. Imagine the sense of achievement, and how confident you'll become!"
The first sentence appeals to an external bias, while the second one targets an internal bias.
3 - And the third tip is to use phrases that appeal to multiple modes of perception in your copy. Like everyone else, you perceive the world with a bias toward seeing (visual), hearing (auditory), or feeling (kinesthetic). Naturally your copy will reflect this bias. By going back through it and editing it to include all three biases, you will connect with more readers.
I am a very visual person, so I might write something like, " You've got a clear view of it in your mind's eye now, don't you? Suddenly, it appears you'll make your decision." I might go back and edit this passage to include a mix of the modalities. Perhaps..."This is really resonating (auditory) with you now isn't it? You've grasped (kinesthetic) all of the important points and you can see (visual) your choice."
By understanding people's patterns of perception, and how they view the world, you can make more of them feel comfortable when they arrive at your website. Your sales message will click with more buyers, and you'll see more sales!
Every one of us is constantly sorting, distorting, and generalizing what we perceive, just to stay sane.
As a result, different people see the world differently. You probably want to appeal to as many of them within your target market as possible. Here are three simple tips you can use when it comes to editing your web copy.
1 - An idea can be made to appeal to more people if it is expressed in both a positive (moving toward), and a negative (moving away from) fashion.
Look how it's done in this famous lead..."TWO YEARS FROM NOW, your business could easily be worth 2.5 to 25 times what it's worth today...Or you could fall into the list of business also-rans... " Some people are motivated by the desire for gain, and others by the fear of loss. With a statement like this, it doesn’t matter which, you're speaking their language either way.
Another great example of this is in the life insurance industry. Rather than try to force a square peg into a round whole, the insurance companies came up with the idea of "cash value". Now the sales pitch could be reframed to appeal to both types of people. Those that moved toward pleasure could be sold on the idea of early retirement, and those that moved away from pain could be sold on the more traditional idea of income protection.
2 - The second idea is internal versus external frame of reference. Some people do things because they see others doing them. Some people want to relate things to their own experience. The former is impressed by testimonials and success stories, while the latter is moved by deductive reasoning, analogy, and metaphor. You can see this requires two very different kinds of selling.
Here's another way to look at internal versus external orientation. The internally directed person values a sense of achievement while the externally directed person values recognition. Two sides to the same coin.
So you might say in your copy, "Picture the smiles of appreciation your family will reward you with when they begin to enjoy the new lifestyle this knowledge can afford you. Imagine the sense of achievement, and how confident you'll become!"
The first sentence appeals to an external bias, while the second one targets an internal bias.
3 - And the third tip is to use phrases that appeal to multiple modes of perception in your copy. Like everyone else, you perceive the world with a bias toward seeing (visual), hearing (auditory), or feeling (kinesthetic). Naturally your copy will reflect this bias. By going back through it and editing it to include all three biases, you will connect with more readers.
I am a very visual person, so I might write something like, " You've got a clear view of it in your mind's eye now, don't you? Suddenly, it appears you'll make your decision." I might go back and edit this passage to include a mix of the modalities. Perhaps..."This is really resonating (auditory) with you now isn't it? You've grasped (kinesthetic) all of the important points and you can see (visual) your choice."
By understanding people's patterns of perception, and how they view the world, you can make more of them feel comfortable when they arrive at your website. Your sales message will click with more buyers, and you'll see more sales!
Marketing as a Spiritual Practice II: Unearthing Your Potential
People the world over are bored and spammed to the brink of tears. But there is good news: There’s a better way to connect with precisely those you wish to reach … and it works far better than traditional, expensive, gimmick-driven marketing.
We call this method “Marketing as a Spiritual Practice.” Why? Because marketing is actually a process, just like any real spiritual quest. It takes time. There are countless “monsters” (or at the very least, struggles) at every juncture. We learn our lessons through trying and failing. And despair, it seems, is always just around the corner. But this process teaches us invaluable lessons:
Experiencing success and failure shows that you are really trying. True, you’ll have periods of denial, followed by frustration, and anger. But these will eventually be followed by enlightenment and elation.
Marketing really is much more than a task to achieve financial success. It’s about unearthing potential—in your business, in the leaders of your company, and in the kinds of clients you attract. And when you learn to market as a spiritual practice, the sense that marketing is a “chore” will vanish. Instead, the process becomes meaningful, so you’ll value and enjoy it.
Once you break from ho-hum marketing and learn to put your deeper beliefs “out to the universe” (think: “a broader level of promotion”), a remarkable thing will happen: You will attract those who really need and appreciate the products or services your company provides. It’s an incredibly simple concept. [Then again, Buddhists say their methods are simple, yet it takes decades for their monks to master them.]
Rules for Marketing as a Spiritual Practice
If the following rules for this new marketing paradigm sound “New Age,” read between the lines of any enormous business success story (even Donald Trump) and you’ll find similar guidelines (OK, so maybe #4 would be a major stretch for The Donald!).
Whatever you put out to the universe, you will get back.
Use intuition, willingness, clarity, and truth in your messages.
Let your vision, beliefs, and values guide all decisions for the greater purpose of your work.
Address problems with a willingness to learn, open-mindedness, and most important – with compassion.
Continue to grow, take calculated risks, believe your clients, have faith in yourself and your business … and take action to gain success!
Listen to Your Intuition
When you are ready to refocus your marketing, there are practices you can begin right away. First, consider that when you do not listen to your intuition, things often go very, very wrong. Consider these examples:
Case Studies: FedEx and Starbucks
Let’s start with understanding the value of intuition. Like these successful business founders, you must continually practice “trusting your gut” to make appropriate marketing decisions.
Based on his intuition of the market demand and potential for a guaranteed overnight delivery service, Fred Smith wrote a paper for his college professor. Said professor was not encouraging in the slightest. But Smith still followed his gut instinct, did his research and preparation, and developed solid marketing. As a result, his company, FedEx, is one of the world’s biggest success stories.
A similar intuition struck Howard Schultz. While in a café in Milan, Schultz realized that Americans would pay over $3 for a cup of coffee. Thus did the creator of Starbucks give birth to his company, which has enjoyed phenomenal international growth in the past few years. Obviously, Schultz was correct in following his instinct!
Willingness & Risk-Taking
Willingness is the state of mind that takes an idea from intuition to creation. But too often, this willingness is defeated by a belief (especially inherent in business owners or entrepreneurs) that “we can do it all ourselves.” If you are open to assistance and you have good direction, you will usually reach your goals.
Case in point: We worked with a writing firm owner who wanted to return to her roots, doing more journalistic projects. After years of writing marketing materials and web content for technology-based firms, this owner lacked the confidence to approach editors of consumer-focused publications and pitch her story ideas.
After a Speed Consulting session (just $180), our team helped her map out a strategy for breaking through her pain-points, and created several simple-to-execute tactics:
development of a story outline
creation of an attention-grabbing & strategic editorial pitch
identification of a targeted media list to contact
In just a week, we convinced two publications to pick up one of her articles. True, few stories are sold this quickly. But we believe that it was the writer’s willingness to adapt to the editors’ exact needs that allowed her business goals to be realized. In fact, one of the publications has since advised her that they would like her to write a series of articles...so this could be the beginning of an exciting, ongoing relationship for this very talented writer.
What is the Value of This “Spiritual” Approach? In Her Own Words …
”After 20 years as a writer, and writing about everyone else’s products and services, I found it hard to pitch my own. But Allison helped me to remember that editors are simply another target market seeking a product (my writing) that will meet their editorial requirements, and will be of interest to their readers.
What was really wonderful about my consultation with Allison was that she made the process so simple. I had only to accomplish a few tasks, play to my own strengths, and the rest took care of itself. I could never have done this without Allison’s immediate grasp of my needs, her very wise counsel, and her help with the pitches.
I tell my friends: If you’re paralyzed by a bad case of the “buts” (I’m really good at this, but...), and you truly have a willingness to succeed, do yourself a HUGE favor and call Allison! She can get you “unstuck” and back on track in no time, with her intelligent, caring, cost-effective, no-BS brand of marketing” — Owner, Lucchesi Communications
More Tips for Implementing Marketing as a Spiritual Practice
If you really care about your clients, you owe it to yourself and to them to stay in touch. Think they’ll automatically remember you? Realistically, when they have a zillion other pressing concerns, and you haven’t been in touch for a while, it’s not likely. It’s absolutely imperative to stay in touch with those you have put so much energy into helping. So keep helping them! Establish a communications program to let these potential clients know you’re still around, and that you’re still available to help them.
Use your network! Trust those who have benefited from your products or services in the past to value you, to want to help you, and to want to help their friends or colleagues by referring you. Ask them to refer you to their associates! Better yet, give them an incentive for referring closed business, such as a coupon for a free massage, dinner for two, tickets to a game, or perhaps an industry-appropriate gift.
Take your referrals and leads seriously. If you’re trying to develop your business, you should talk to every potential customer or client, at least, to determine if they need your product or service now or later. If they’re in the “later” category, add them to your database and be sure to stay in touch regularly. Make a concerted effort to do this in the next four months, and you can expect to see some real rewards.
Get help when you need it. When you find yourself working on the tenth revision of a postcard, flier, website, brochure, letter to clients, or similar tool, it’s time to get professional help … no, not a psychotherapist, a marketing pro!
We call this method “Marketing as a Spiritual Practice.” Why? Because marketing is actually a process, just like any real spiritual quest. It takes time. There are countless “monsters” (or at the very least, struggles) at every juncture. We learn our lessons through trying and failing. And despair, it seems, is always just around the corner. But this process teaches us invaluable lessons:
Experiencing success and failure shows that you are really trying. True, you’ll have periods of denial, followed by frustration, and anger. But these will eventually be followed by enlightenment and elation.
Marketing really is much more than a task to achieve financial success. It’s about unearthing potential—in your business, in the leaders of your company, and in the kinds of clients you attract. And when you learn to market as a spiritual practice, the sense that marketing is a “chore” will vanish. Instead, the process becomes meaningful, so you’ll value and enjoy it.
Once you break from ho-hum marketing and learn to put your deeper beliefs “out to the universe” (think: “a broader level of promotion”), a remarkable thing will happen: You will attract those who really need and appreciate the products or services your company provides. It’s an incredibly simple concept. [Then again, Buddhists say their methods are simple, yet it takes decades for their monks to master them.]
Rules for Marketing as a Spiritual Practice
If the following rules for this new marketing paradigm sound “New Age,” read between the lines of any enormous business success story (even Donald Trump) and you’ll find similar guidelines (OK, so maybe #4 would be a major stretch for The Donald!).
Whatever you put out to the universe, you will get back.
Use intuition, willingness, clarity, and truth in your messages.
Let your vision, beliefs, and values guide all decisions for the greater purpose of your work.
Address problems with a willingness to learn, open-mindedness, and most important – with compassion.
Continue to grow, take calculated risks, believe your clients, have faith in yourself and your business … and take action to gain success!
Listen to Your Intuition
When you are ready to refocus your marketing, there are practices you can begin right away. First, consider that when you do not listen to your intuition, things often go very, very wrong. Consider these examples:
Case Studies: FedEx and Starbucks
Let’s start with understanding the value of intuition. Like these successful business founders, you must continually practice “trusting your gut” to make appropriate marketing decisions.
Based on his intuition of the market demand and potential for a guaranteed overnight delivery service, Fred Smith wrote a paper for his college professor. Said professor was not encouraging in the slightest. But Smith still followed his gut instinct, did his research and preparation, and developed solid marketing. As a result, his company, FedEx, is one of the world’s biggest success stories.
A similar intuition struck Howard Schultz. While in a café in Milan, Schultz realized that Americans would pay over $3 for a cup of coffee. Thus did the creator of Starbucks give birth to his company, which has enjoyed phenomenal international growth in the past few years. Obviously, Schultz was correct in following his instinct!
Willingness & Risk-Taking
Willingness is the state of mind that takes an idea from intuition to creation. But too often, this willingness is defeated by a belief (especially inherent in business owners or entrepreneurs) that “we can do it all ourselves.” If you are open to assistance and you have good direction, you will usually reach your goals.
Case in point: We worked with a writing firm owner who wanted to return to her roots, doing more journalistic projects. After years of writing marketing materials and web content for technology-based firms, this owner lacked the confidence to approach editors of consumer-focused publications and pitch her story ideas.
After a Speed Consulting session (just $180), our team helped her map out a strategy for breaking through her pain-points, and created several simple-to-execute tactics:
development of a story outline
creation of an attention-grabbing & strategic editorial pitch
identification of a targeted media list to contact
In just a week, we convinced two publications to pick up one of her articles. True, few stories are sold this quickly. But we believe that it was the writer’s willingness to adapt to the editors’ exact needs that allowed her business goals to be realized. In fact, one of the publications has since advised her that they would like her to write a series of articles...so this could be the beginning of an exciting, ongoing relationship for this very talented writer.
What is the Value of This “Spiritual” Approach? In Her Own Words …
”After 20 years as a writer, and writing about everyone else’s products and services, I found it hard to pitch my own. But Allison helped me to remember that editors are simply another target market seeking a product (my writing) that will meet their editorial requirements, and will be of interest to their readers.
What was really wonderful about my consultation with Allison was that she made the process so simple. I had only to accomplish a few tasks, play to my own strengths, and the rest took care of itself. I could never have done this without Allison’s immediate grasp of my needs, her very wise counsel, and her help with the pitches.
I tell my friends: If you’re paralyzed by a bad case of the “buts” (I’m really good at this, but...), and you truly have a willingness to succeed, do yourself a HUGE favor and call Allison! She can get you “unstuck” and back on track in no time, with her intelligent, caring, cost-effective, no-BS brand of marketing” — Owner, Lucchesi Communications
More Tips for Implementing Marketing as a Spiritual Practice
If you really care about your clients, you owe it to yourself and to them to stay in touch. Think they’ll automatically remember you? Realistically, when they have a zillion other pressing concerns, and you haven’t been in touch for a while, it’s not likely. It’s absolutely imperative to stay in touch with those you have put so much energy into helping. So keep helping them! Establish a communications program to let these potential clients know you’re still around, and that you’re still available to help them.
Use your network! Trust those who have benefited from your products or services in the past to value you, to want to help you, and to want to help their friends or colleagues by referring you. Ask them to refer you to their associates! Better yet, give them an incentive for referring closed business, such as a coupon for a free massage, dinner for two, tickets to a game, or perhaps an industry-appropriate gift.
Take your referrals and leads seriously. If you’re trying to develop your business, you should talk to every potential customer or client, at least, to determine if they need your product or service now or later. If they’re in the “later” category, add them to your database and be sure to stay in touch regularly. Make a concerted effort to do this in the next four months, and you can expect to see some real rewards.
Get help when you need it. When you find yourself working on the tenth revision of a postcard, flier, website, brochure, letter to clients, or similar tool, it’s time to get professional help … no, not a psychotherapist, a marketing pro!
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